Military Grade psychological operation Developing, Disseminating, and Assessing Command Narrative

Anchoring Command Efforts on a Coherent Story

https://www.gov.uk/government/publications/spi-b-behavioural-considerations-of-health-certificates-in-population-mass-testing-26-november-2020/spi-b-behavioural-considerations-of-health-certificates-in-population-mass-testing-26-november-2020

Key Findings

Narrative matters because it is the primary cognitive framework human beings use to make sense of the world.
Effective narrative development must account for complexity — multiple concepts, moderators, and emotional strategies that make narrative more or less effective.
Audience is central to effective narrative.
Effective communication practices, including command narrative, require assessment.
There is wide variability in how combatant commands organize for and understand the broader issue of coherency in communications.
Communication efforts involve risk, and thus risk-aversion may hinder communication.

Recommendations

Systematically implement an evidence-based command narrative that supports the command's campaign objectives.
Generate and maintain trust with audiences.
Put the audience — not the command — at the center of narrative crafting.
Implement best practices in crafting narratives.
Implement best communication practices in military processes and structures.